First Impressions are vital in the FMCG retail market. So too, are timely and impactful promotions – to attract buyers in a highly competitive sector.

That’s why Field Sales Solutions, involve us in the production of their POS materials for clients. The quality of our printed work, we like to believe, works for FSS too, producing healthy returns for all concerned on the promotional bottom-line.

At Lamport Gilbert, we know that FSS aims to provide its client with a complete outsourced solution for field, sales or retail needs. We, in turn, aim to provide FSS with one of those outsourced solutions - their printing requirements. FSS takes pride in its flawless performance for clients throughout the UK, and so do we.

"Lamport Gilbert consistently produce high standard printed promotional items, accurately without any hassles, and delivered on time to our distributors. It’s fair to say that Lamport Gilbert represents a vital link in our supply chain - and a strong dependable link at that!" said Polly Galatin, general manager of FSS, who work nationwide with household names such as BAT, Cadbury, Hotpoint, Coca-Cola, Hoover, Olympus, Greene King, Wall’s and Fujifilm.

One example of our work for FSS is the regular monthly supply of POS promotional materials for Esso petrol station franchisees. We liaise with FSS over design, obtain proof checks and print all the materials required.

From data provided by FSS we print the range of sales advice and latest promotions, complete with bar codes, and the Esso clients simply swipe their orders.

Each order may be different, but all promotional items have to meet the agreed marketing criteria. Like a bunch of grapes, the POS items must provide an attractive prospect as a whole, or individually as an integral part of the promotion.

POS items can range from small-shelf strips and showcards to large gondola or window displays. Often this involves short run-printing, two and four-colour work and use of different paperstocks. We deliver to FSS’s logistics partner in Hampshire every month.

“Lamport Gilbert consistently produce high standard printed promotional items, accurately without any hassles, and delivered on time to our distributors.” Polly Galatin, General Manager Field Sales Solutions

Working for FMCG sector clients, we are conscious of the tight margins involved with many competitive products. Our investment in top of the range equipment, such as B1 sheet-fed litho machines, means that with careful planning and technical knowledge, we provide a costeffective service for clients.

Of course, in our business, margins are something to write in; somewhere to jot down some useful details - or a reminder to give Lamport Gilbert a call perhaps?

Maybe, these are also reasons why you should contact us?

For more information about our services, please contact Charles Day Sales Director.